http://thefitcast.com/this-is-why-your-diet-keeps-failing
My interpretation:
So, you're faced with choices at every meal/snack. Example: for lunch you could have a chicken breast with a green salad or you can have your favorite junk food. Fried, yummy goodness. You choose the junk food and you get sort of instant gratification-it tastes great. You have no immediate negative effects from it (weight gain). However, you will gain weight and various other negative effects eventually. However if you choose the chicken breast & salad, you will gain positive effects (preserved health, energy, etc.).
On the flip side, when you work out you do not see an immediate positive effect (related to weight loss). You could work out all day long and you won't see any immediate positive results (weight loss). If you don't work out you will see the same result immediately as not working out-nothing. However, in the long run you will see positive results.
So, the moral of this story is that I have been choosing the wrong foods for immediate gratification and not working out because "it will take forever anyway so why bother".
The great thing about this is that my trainer & I talked about this very concept last week at my fitness assessment. When I told him that I couldn't grasp why I am not doing what I know that I need to do to reach my goals he asked me if it was because of instant gratification.
A-HA!
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